May the algorithm be ever in my clients' favor.
I'm Lavanya, an AI native marketer and designer in Toronto. I make the internet stop mid-scroll, on purpose, repeatedly.
Started where everyone starts. Just earlier than most.
My first client found me at 17. I ran their Instagram and grew it 40% in four months, armed with a laptop, a theory, and the confidence of someone too new to be scared.
At 19, Ankur Warikoo hired me for his flagship course. His team couldn't believe my age. I said thank you and kept invoicing.
Then came Canada and York University, right as AI started eating marketing. Everyone around me was debating it. I figured I'd rather build with it.
That's where we are now.
Work of art.
Some paid the bills. Some were pure love. A grocery giant, a 150 year old ketchup, a streetwear label with a point of view. Receipts on Behance.
Instacart Brand Strategy
A grocery giant with untapped emotional equity.
A full audit and repositioning that closes the gap between what Instacart does and how people feel about it.
212 APPRECIATIONS · 302 VIEWS View project →
Generative AI Creative Portfolio
Proof that AI design can carry a strategy and still look this good.
AI was the crew; I was the director. ~3,000 people came to check the difference.
124 APPRECIATIONS · 2,965 VIEWS View project →
HEINZ Social Media Campaign
A 150 year old brand. An Instagram campaign. Zero clichés.
Cult brand energy without the midlife crisis. Humor, visual punch, and real respect for the label.
View project →
How to YouTube — Ankur Warikoo
Ankur Warikoo's flagship course needed to look as good as it taught.
Identity, merch, collaterals, content. +20% brand recognition. I was 19.
View project →
TOJI Streetwear
Urban culture without the generic streetwear playbook.
Typography first and culturally specific. Streetwear that knows exactly where it's from.
View project →
Welcome to My Creative Show!
Design and copywriting, performing together on one stage.
My full design and copywriting portfolio, staged like a show. Over 2,000 people took a seat.
52 APPRECIATIONS · 2,175 VIEWS View project →SWIPE →
My whole studio runs on AI.
Most marketers opened ChatGPT once and updated their LinkedIn headline. I went further and rebuilt how I work from scratch, with models, agents, and pipelines doing real jobs every day.
Claude
ChatGPT
HFHiggsfield
Notion
Miro
Figma
Framer
PsAdobe Creative Suite
Claude
ChatGPT
HFHiggsfield
Notion
Miro
Figma
Framer
PsAdobe Creative Suite
Content Engines & Workflows
Prompt chains, scheduled outputs, multi agent pipelines. You describe the outcome. I build the machine that ships it.
AI Image & Design
Midjourney, Firefly, DALL·E. I direct them like a very fast, very literal design intern. Twelve iterations later it's right.
AI for Strategy
Research, trend analysis, briefs, segmentation. AI clears the busywork so the thinking gets my full attention.
Custom GPTs & Agents
An AI that actually sounds like your brand? Buildable. I've done it.
Six books that rewired how I think.
The ones I actually finished, then reread. Hover for the hot takes.
"The market for something to believe in is infinite." Still the best single sentence about why marketing exists.
Aggressive title, shameless cover, and some of the sharpest funnel thinking I've read. I checked my ego and took notes.
The framework every founder quotes at me in meetings. Worth reading so you know when they're quoting it wrong.
A book about telling five minute stories that quietly teaches you everything about attention. I use his Homework for Life trick weekly.
Written in 1983. Still more useful than most marketing content today. Says a lot.
Technically a finance book. Secretly a marketing book. Every page is about why humans decide things.
What happens when I close the laptop.
I live between Toronto and India, which means I hold two complete sets of opinions about everything, especially food. I'm never fully satisfied in either place. That restlessness is probably why I keep building things.
I work from coffee shops, chosen by playlist quality and how good the flat white is. No one has ever asked me to leave. One barista did start giving me a look.
I can't unsee design. Bad kerning on a menu will bother me more than bad food. My friends think it's a flaw. My clients bill it as a feature. Honestly, both camps have a point.
If you've read this far, we should probably talk.
What other people say when I'm not in the room.
"Laavanya was part of the core team for the second batch of How to YouTube, the flagship YouTube creator program that we run. In charge of the visual design, Laavanya did a wonderful job creating the merchandise, the presentations, the marketing collaterals and the social media posts. It was hard to believe that she is just 19 :) Her work shows quality way beyond her years. A true asset to the team!"
"From the very beginning, Lavanya has shown incredible insight, empathy, and understanding towards my needs. She perfectly captures your core skills, essence and experiences in a way that truly represents who you are as a professional and that is truly commendable. Not only that, but her dedication and commitment towards her work have left me in awe. The attention to detail and the effort she has put into every word is evident in the final deliverables."
"Laavanya was the Visual Designer for our flagship course How to YouTube. She was quick in picking up the brand narrative, and was able to creatively depict what we do, and what we stand for with the help of her designs. She did not limit herself to the assigned role, and went beyond to support our social media team with ideation, content creation, as well as new asset creation."
No small talk. Big ideas only.
Bring me the problem that looks like marketing but smells like a systems issue. Those are my favorite. Let's talk.
CURRENTLY AVAILABLE FOR FREELANCE PROJECTS AND FULL TIME ROLES